About UsThe founder of AFTA Dr. Susan always believes that crisis is also a turning point. While struggling over financial crisis of 2007-2008, the same time opened up an opportunity for AFTA to be established, which redefined the profile of Dr. Susan from "Plastic Princess" to "the Queen of Africa." The secret is simply believing in crisis which is another window for successful business. As a result, AFAT started tricycles business in Africa in 2008.
AFTA is not just a company, but a global platform with superiority in integrating technology from Germany, design in Italy, manufacturing in Egypt, and sourcing from Taiwan, especially focusing on auto parts, electric and electronic components, etc. That is why AFTA created reasonable price on our PULLMAN tricycles with well-received reliable and sturdy quality performance.
Throughout the past years, AFTA has also made many proposed business possible that created win-wins. For example, by cooperation with Coca Cola not only PULLMAN could easily deliver its products but at the same time PULLMAN became a household brand among competitors in Egypt. This was an impossible mission, but AFTA made it possible.
However, the born of AFTA is not just pursuing profits only; we are committed to enterprise social responsibility since the day of establishment. Particularly, we are following Prof. Yunus's three Zeros, including zero poverty, zero unemployment, and zero carbon emissions. Based on our solid experience in industry, we have been shifting from gas-driven to all electric power source in relation to tricycle productions.
The new era has come and AFTA will play the role of leading electric tricycles locally and globally.